Serving Toronto's best creative entrepreneurs and startups.

Providing Effective Feedback

Because art is a sensitive subject.


Your input is important and necessary to guide my work.

In fact, it’s crucial. Designing a website is a process. That means we’re going to go back and forth a few times before we get it right. And the better we understand each other, the happier everyone will be. So, let’s go over some general guidelines that will make everything run a whole lot smoother.


Good Feedback Is ...

  • Honest. Don’t be afraid to tell me if you don’t like something. You hired me to design a website that you love, but I can only do that if you tell me what you think.
  • Immediate. It’s easier to change features as we go along, so speak up as quickly as possible.
  • Specific. Try to point out what isn’t working as succinctly as possible.
  • Curious. Ask a lot of questions, especially if you don’t understand why I did something. It’s my pleasure to explain my thought process.
  • Goal-oriented. At the end of the day, we’re both here to help you level up. Try to stay focused on your goals when providing feedback.


Not-so-good Feedback is ...

  • Noisy. It's better if one person is responsible for making decisions about your website. Too many cooks in the kitchen will lead to chaos and a sub-par product.
  • Personal. I always make decisions with your goals in mind, so if I disagree with you, it’s purely professional. I also expect professional feedback from my clients.
  • Prescriptive. I’m your solutions guy, not your “yes" man. It's better to tell me what is wrong than to tell me what to do.